Operations at Randstad UK, highlights the intense competition for data science professionals, particularly in London. "Employers have had to increase starting salaries notably since February, and six-figure offers for top data scientists in London are expected by spring 2022, even with the growth of remote work diminishing the traditional London-weighting." Smith notes that organizations are offering large sign-on bonuses, and employees are requesting raises shortly after onboarding. Headhunters are actively pursuing talent, leading companies to scramble in retaining and hiring critical personnel. In February 2020, the ave